YOUNG, BLACK & GIFTED

ROCHESTER, NEW YORK | YOUNG, BLACK & GIFTED

ROCHESTER, NEW YORK | YOUNG, BLACK & GIFTED

INTERVIEW: TERRELL “REALIFE” BLACK [@REALIFEVMG]

PHOTOGRAPHS: @JOEMARCHETTI_ @REEL_DOPE

A LOT OF HIP-HOP’S BEST AND MOST INFLUENTIAL MUSIC HAS BEEN CREATED THROUGH THE UNION OF EMCEES AND PRODUCERS. THE CHEMISTRY THAT PRODUCER KIDD CALLED QUEST AND EMCEES JAE HUSSLE AND AZARIAH SHARE IS UNDENIABLE, EVERY TIME THEY COLLABORATE IT’S WELL WITH THE WAIT. JAE HUSSLE AND AZARIAH COME WITH CLEVER FLOWS OVER RUGGED KIDD CALLED QUEST’S BOOM BAP BEATS AND NEVER DISAPPOINT. THEIR UPCOMING PROJECTS “SECOND COMING” AND “REFLECTIONS” ARE AUTHENTIC HIP-HOP AND WILL LEAVE REAL BOOM BAP FANS SATISFIED. VALIDATED RECENTLY REACHED OUT TO THE TRIO, YOUNG, BLACK & GIFTED TO DISCUSS THEIR HIP-HOP INFLUENCES, CHEMISTRY AND COMMON GROUND, SOLO PROJECTS, COLLABORATIONS AND UP AND COMING PROJECTS.

VALIDATED: BEING FROM ROCHESTER, NEW YORK, WHAT'S YOUR EARLIEST MEMORY OF HIP-HOP CULTURE?

KIDD CALLED QUEST: I REMEMBER BACK AROUND 1998 WHEN I WAS 10, WAS A TIME WHEN I STARTED TO REALLY GET INTO THE MUSIC. MY OLDER BROTHER WAS A DJ AT THE UNIVERSITY OF ROCHESTER 88.5 AND HE HAD A HIP HOP SHOW EVERY THURSDAY NIGHT. SO I WAS ALWAYS HEARING DIFFERENT HIP HOP JOINTS FROM DIFFERENT ARTISTS AND SOME OF THEM HE WAS PUTTING ME ONTO. THE SECOND DJ, DJ CHRIS G, ROCHESTER, NY’S GODFATHER OF RAP “STRAIGHT FROM THE UNDERGROUND” SHOW ON 87.7, HIS MIXTAPES ACTUALLY INTRODUCED ME TO MC’S LIKE AZ, DMX, CANIBUS AND SO ON. THIS WAS A FEW YEARS BEFORE I ACTUALLY STARTED TO GET INTO MAKING BEATS. HIP HOP HERE DURING THE EARLY 2000’S WAS DIFFERENT... DEFINITELY WASN’T HOW IT IS NOW. BACK THEN I REMEMBER WHEN MY OLDER COUSINS (ROBERT, TJ AND B$) AND A FEW OF THE OLDER DUDES WOULD TRY TO RAP LIKE DMX, LOX, ETC... WITH THE GRUESOME PUNCHLINES AND WORDPLAY. MY BROTHER WOULD PLAY ME SOME OF THE UP AND COMING DUDES DURING THAT TIME THAT COULD ACTUALLY MAKE MUSIC AND HAD THEIR OWN ORIGINAL PRODUCTION. A LOT OF HEADS BACK THEN WOULD PUT OUT CD’S FULL OF FREESTYLES OVER INDUSTRY BEATS. I ALSO REMEMBER TRYING TO GET HOME FROM SCHOOL EVERY DAY BEFORE 4PM TO CATCH "RAP CITY" , HITTING RECORD ARCHIVE AND HOPING ON THE BUS TO SNEAK TO THE SPOT RECORD SHOP TO COP MIXTAPES. NOW EVERYTHING IS DIFFERENT, 90% OF THE MUSIC STORES ARE CLOSED NOW.       

JAE HUSSLE: I GREW UP BEING RAISED BY MY SISTER AND HER BOYFRIEND AT THE TIME USED TO HUSTLE. HE WOULD ALWAYS BUMP 2PAC AND SNOOP WHILE HE WAS DOING HIS THING. I WOULD SIT IN MY ROOM AND VIBE TO THE BEATS AND THE WORDS (LYRICS). FROM THEN ON I WAS HOOKED TO HIP HOP MUSIC. THIS KID I GREW UP WITH, HIS UNCLE USED TO GIVE US HIS ATE UP TAPES AND WE WOULD UNWIND THEM ALL THE WAY AND THEN REWIND THEM AND GET THEM PLAYING AGAIN. SO I BEGAN TO HAVE A CATALOG TO CHOOSE FROM. THAT’S WHEN I BEGAN TO BE A STUDENT OF THE RAP GAME AND THE CULTURE. AS A KID I ALSO REMEMBER THE BLOCK HAVING A BUNCH OF DUDES ROLLIN’ DICE AND THEY WOULD ALWAYS HAVE A BOOM BOX OR THE SYSTEM IN THE WHIP KNOCKIN’ WU-TANG, JAY-Z, BIGGIE, AZ, NAS, AND LOST BOYS. I WASN’T FAMILIAR WITH THEM AT THE TIME BUT THAT WAS PROBABLY WHEN I BEGAN TO BE INTERESTED IN RAPPING MYSELF.

AZARIAH: MY EARLIEST MEMORY OF HIP HOP CULTURE IN TERMS OF LIVE PERFORMANCES WAS WHEN I WENT TO MY FIRST HIP HOP SHOW IN THE SUMMER OF 2003, WHEN TALIB KWELI AND COMMON CAME TO RIT AND ROCKED OUT.  HASSAN MACKEY HAD A FREESTYLE SESSION WITH COMMON THAT WAS BIG FOR THE CITY TO ME. BUT I GREW UP ON HIP HOP... MY POPS USE TO PLAY ALL THE GREATS WHEN I WAS A KID FROM GHETTO BOYS TO BIG DADDY KANE, RAKIM, RUN DMC. MY POPS FAVORITE GROUP GROWING UP WAS PUBLIC ENEMY.  

VALIDATED: KIDD CALLED QUEST, YOU WERE INTRODUCED TO AZARIAH IN 2005 AND SHORTLY AFTER THAT HE DROPPED HIS "SUBJECT TO CHANGE" LP WHICH YOU PRODUCED A LARGE PORTION OF. WHAT WAS IT ABOUT AZARIAH THAT GRABBED YOUR ATTENTION AS AN ARTIST?

KIDD CALLED QUEST: WE ALWAYS HAD THAT CHEMISTRY, I REMEMBER THE 1ST SONG WE DID AT THE UPSTATE CYPHER STUDIO, "WHAT IT'S LOOKING LIKE" WITH MY MAN INNO BACK IN EARLY 2006. ALSO DURING THAT TIME AZ WAS DOING A LOT OF THE HIP HOP SHOWS AROUND ROCHESTER. OUR GUY  IS THE REASON WE LINKED UP BECAUSE I WAS SUPPOSED TO ORIGINALLY BE DOING WORK WITH HIM BUT AZARIAH STAYED IN CONTACT WITH ME MORE CONSISTENTLY AND WAS MORE SERIOUS ABOUT WORKING AND GETTING MUSIC DONE.

VALIDATED: FAST FORWARD TO EARLY 2013, AZARIAH, YOU AND KIDD CALLED QUEST RELEASE YOUR FIRST GROUP PROJECT AS YOUNG, BLACK AND GIFTED CALLED "LONG TIME COMING". WHAT WAS THE REACTION TO THE PROJECT?

AZARIAH: THE REACTION WAS PRETTY GOOD.  A LOT OF PEOPLE THAT FOLLOW ME NOW FIRST HEARD ME FROM THE LTC PROJECT. THE WAY QUEST MARKETS AND PROMOTES HIS PROJECTS IS SOMETHING TO BE REPEATED. AS UNDERGROUND INDEPENDENT ARTISTS IT'S EASY TO GET OVERLOOKED IN A SATURATED HIP HOP MARKET. EVERYONE IS PUTTING OUT CONTENT NOWADAYS AND IT’S HARD TO GET SEPARATED FROM EVERYTHING ELSE THAT GOING ON. SO WHEN WE DID THE LTC PROJECT QUEST IMPLEMENTED SOME STRATEGIES TO HELP US STAND OUT AND WE WILL CONTINUE THAT FOR FUTURE RELEASES AS WELL. THE LTC PROJECT RECEIVED POSITIVE REVIEWS FROM RAPREVIEWS.COM. WE SHOT A COUPLE VISUALS OFF THIS PROJECT AS WELL. WE RECORDED LTC OVER SEVERAL YEARS SO SOME OF THE SOUND WASN'T CONSISTENT THROUGHOUT THE ENTIRE PROJECT, SOMETHING WE SINCE REMEDIED ON “2ND COMING”. I'M A ARTIST THAT LIKES TO APPLY WHAT HE LEARNS TO THE CRAFT AND I LEARN SOMETHING NEW WITH EVERY RELEASE THAT WE DROPPED.  

VALIDATED: JAE HUSSLE, YOU WORKED WITH KIDD CALLED QUEST PRIOR TO YOUNG, BLACK AND GIFTED, BUT WHAT WAS YOUR AFFILIATION WITH AZARIAH PRIOR TO JOINING THE GROUP?

JAE HUSSLE: I ACTUALLY MET QUEST THROUGH AZARIAH! I MET AZARIAH AT A SHOW ME AND GODS ILLEST JOE WAS PERFORMING AT WHICH WAS DOWN BY THE LOCAL BEACH WHERE WE LIVE AT. AFTER WE BOTH PERFORMED WE CHOPPED IT UP AND THOUGHT IT WOULD BE COOL TO DO SOME MUSIC IN THE FUTURE TOGETHER. IT TOOK SOME YEARS BEFORE THAT WOULD COME INTO FRUITION. WE RE-LINKED THROUGH HIS YOUNGER BROTHER WHICH AT THE TIME WAS ATTENDING THE SAME COLLEGE AS ME. ONCE I FOUND OUT WE BOTH STILL WAS SPITTIN’ I REACHED OUT TO AZARIAH FOR A FEATURE SINCE HE HAD A MORE FOUNDATIONAL AND ESTABLISHED CATALOG ON THE LOCAL SCENE COMING UP. ONCE WE LINKED FOR THE FEATURE, MORE FEATURES FOLLOWED, AND THEN THE COLLABORATION ALBUM CAME ABOUT. THE NETWORKING BECAME A PARTNERSHIP.

VALIDATED: AZARIAH, YOU AND JAE HUSSLE DROPPED AN EP CALLED "IRON SHARPEN IRON", WHAT CAN YOU TELL US ABOUT THE PROJECT?

AZARIAH: “IRON SHARPEN IRON” WAS A PROJECT ME AND HUSSLE COMPOSE TO SHOWCASE THE CHEMISTRY WE HAVE AS EMCEES WORKING IN TANDEM. QUEST PRODUCED 2 JOINTS OFF THE PROJECT AND THERE WERE OTHER JOINTS THAT WE DID OVER PRODUCTION THAT WAS ALREADY IN THE INDUSTRY. WE DID THE PROJECT TO GET THE PEOPLE READY FOR WHAT'S TO COME WITH THE WORK WE BOTH HAVE WITH QUEST AS SOLO ACTS AND AS A DUO. WE HAVE A JOINT PROJECT COMING OUT WITH QUEST AS WELL.  

VALIDATED: WHAT CAN YOU GUYS TELL US ABOUT "SMOOTH FRESHNESS DEVELOPMENT"?

AZARIAH: SFD IS MY IMPRINT. I FIRST ESTABLISHED THE COMPANY IN 2007. SO EVERYTHING I DO IS UNDER MY COMPANY NAME. JAE HUSSLE IS ONE OF THE FIRST ARTIST TO WORK WITH SFD OFFICIALLY. I CAME UP WITH THE NAME OFF OF A PLAY ON ONE OF MY FIRST MONIKER IN MUSIC WHICH IS SLOPPY SMOOTH. EVERYONE COMES UP WITH THEIR OWN RECORD LABEL AND WHEN I CAME WITH MINE I WANTED TO THINK OUTSIDE OF THE BOX. WE ARE CONSTANTLY EVOLVING, GROWING AND CHANGING SO THAT’S WHAT IT IS A DEVELOPMENT. SO EVERYTHING THAT MY NAME IS ATTACHED TO IS MY IMPRINT..

JAE HUSSLE: SFD IS THE LABEL/FOUNDATION OF THE MUSIC AND ENTERTAINMENT THAT SPONSORS THE FOUNDER/ARTIST AZARIAH, AND ARTIST JAE HUSSLE. THIS WAS ALWAYS AZARIAH’S BRANDING SINCE HE ENTER THE GAME IN THE EARLY 2000’S. SINCE I MERGED IN HIS LANE I DECIDED TO JOIN HIS TEAM AND PUT MY NAME, AND EVERYTHING ASSOCIATED WITH IT UNDER THAT UMBRELLA TOO. I BELIEVE ONCE AZARIAH SPLIT FROM ONE OF HIS EARLIER RAP GROUPS HE WAS INVOLVED IN, HE BEGAN TO PUSH THAT AS HIS LABEL/BRAND. THE WEBSITE, MERCHANDISE, AND MUSIC HAS ALL BROUGHT MORE ATTENTION TO THE THINGS WE ARE DOING AND THE MOVES WE ARE MAKING UNDER SFD. IF I’M NOT MISTAKEN, HE HAS TURNED THE LABEL/BRAND INTO AN ACTUAL ENTREPRENEURIAL BUSINESS!

VALIDATED: WHAT DOES HIP-HOP MEAN TO YOU?

KIDD CALLED QUEST: TO ME IT MEANS A LOT... IF IT WAS NOT FOR IT NO TELLING WHAT I WOULD BE DOING OR AT RIGHT NOW. IT KEPT ME OUT OF TROUBLE AND IT KEPT ME BUSY AND, GAVE ME SOMETHING TO DO DURING MOST OF MY TEEN YEARS. HIP-HOP MADE ME GET UP WHEN I WAS 16 AND GET A JOB SO I COULD SAVE UP FOR MY OWN MPC. I COULD OF EASILY BEEN OUT HERE DOING A BUNCH OF B******* BUT AS LONG AS THERE WAS NEW MUSIC COMING OUT OR I NEEDED TO GO DIG FOR SAMPLES, ETC... HIP-HOP KEPT ME IN LINE AND INSPIRED ME TO CHASE WHAT I WANT. TO ME IT'S MORE THAN MUSIC.   

JAE HUSSLE: HIP HOP MEANS ARTISTRY, OUTLET, HISTORY NOT HIS-STORY, ACTIVE VOICE, TRADITION, OPPORTUNITY, FOREVER, TRANSCENDING, BLACK ESTABLISHMENT, BLAKK ENTERPRISE, UNDENIABLE, THE STANDARD FOR MUSIC, ETC... I MEAN I COULD WRITE AN ESSAY OF WHAT HIP HOP MEANS TO ME!

AZARIAH: HIP HOP TO ME IS RESISTANCE, IT’S HONEST AND MOST IMPORTANT ITS EXPRESSION. I EXPRESS MYSELF THROUGH MY MUSIC. IT’S A PLATFORM... A FORUM TO SAY WHAT I WANT TO THE PEOPLE TO TAKE THEM ON MY JOURNEY. A LOT OF STUFF THAT COMES OUT NOW DON'T SHARE THOSE CORE VALUES, IT’S MORE COMMERCIAL AND A MONEY THING NOW.  BUT I LIKE TO THINK THAT I COME FROM A PLACE MORE IN LINE WITH THE ARCHITECTS AND PIONEERS OF THE ART FORM. BEFORE THE MONEY POLLUTED THINGS ‘CAUSE IN ALL ACTUALITY IT’S NOT LIKE MUSIC IS SUPPORTING MY FAMILY RIGHT NOW. THAT’S A GOAL, SOMETHING TO ASPIRE TO BUT I DO IT FOR THE LOVE OF THE ART.

VALIDATED: GROWING UP IN ROCHESTER WHAT INFLUENCE DOES IT HAVE ON YOUR MUSIC?

KIDD CALLED QUEST: REALLY IT NEVER HAD ANY  INFLUENCE ON THE SOUND OF MY MUSIC, IT INFLUENCED ME TO GRIND AND GO HARD AT WHAT YOU WANT. I THINK WHAT INFLUENCED ME THE MOST WAS BEING A UPCOMING PRODUCER FROM A CITY THAT BEEN SLEPT ON AND OVERSHADOWED FOR SO LONG AND BEING SOME OF THE FIRST FEW HIP HOP ARTIST TO GET NOTICED IN SOME OF THE BIGGER MARKETS. IT MOTIVATED ME TO GET THINGS ACCOMPLISHED THAT SOME THOUGHT I COULD NOT DO. WHEN I DID THE FIRST "PUT YOUR HEADPHONES ON" I WANTED TO SHOW AND PROVE THAT ROCHESTER HAD ARTIST THAT COULD KEEP UP WITH MC’S FROM ANYWHERE AT ANY LEVEL. I THINK THAT OPEN UP SOME PEOPLES EYES AND EARS IN OTHER PLACES DURING THAT TIME. WE HAVE SOME DOPE PRODUCERS AND ARTIST FROM THE ROC AND POSITIVE THINGS TO OFFER FROM HERE TOO.  

AZARIAH: BEING FROM THE ROC AND UPSTATE IN GENERAL WE GET OVERSHADOWED BY THE 5 BOROUGHS OF NYC. A LOT OF CATS WHO AIN'T FAMILIAR WITH ROCHESTER FEEL IT’S COUNTRY AND WE DON’T HAVE ANYTHING GOING ON UP HERE. ROCHESTER IS THE THIRD LARGEST CITY IN NEW YORK STATE BEHIND NYC AND BUFFALO AND IT'S A REAL VIOLENT PLACE AS WELL. AS FAR AS MUSICALLY, I WOULD SAY BEING FROM THE ROC HAS MADE ME A BETTER EMCEE.  WE A SMALL CITY BUT IT’S MEGA TALENT HERE AND AS OF LATE I FEEL PEOPLE ARE STARTING TO RECOGNIZE THAT.

JAE HUSSLE: THE INFLUENCE CAME FROM ME BEING PUT IN A POSITION TO BE THE VOICE OF MANY FROM MY HOOD THAT WILL NEVER BE HEARD OR AREN’T LIVING TO BE ABLE TO TELL THEIR STORY! THE PAIN, THE UNFULFILLED HOPES, SORROWS, AND ALL THE OTHER TURMOIL GROWING UP ON THE EAST SIDE OF ROCHESTER, NY  PLAYED A PIVOTAL ROLE IN HOW I DEVELOP TOPICS AND ALBUMS/SONGS. SO I GUESS YOU CAN SAY THAT INFLUENCED ME HEAVY ALSO!

VALIDATED: KIDD CALLED QUEST, YOU ARE CURRENTLY WORKING ON AN EP WITH JAE HUSSLE AND AZARIAH FULLY PRODUCED BY YOU. WHEN CAN WE EXPECT THE PROJECT?

KIDD CALLED QUEST: THE PROJECT IS PRETTY MUCH DONE. THERE'S NO SET TIME WHEN IT WILL DROP BUT IT'S GOING TO DROP SOON, PROBABLY AFTER "SECOND COMING".  WE JUST GOING TO KEEP MAKING MUSIC. YOU NEVER KNOW THIS EP MIGHT TURN INTO A FULL PROJECT.

VALIDATED: WHAT CAN YOU GUYS TELL US ABOUT THE "REFLECTION... A STORY IN MY LIFETIME VOL 1" EP DROPPING SOON?

KIDD CALLED QUEST: THIS PROJECT I WANTED TO USE THE SAME FORMULA I DID WITH THE “YOUNG BLACK AND RESTLESS & BXROC”. I WANTED TO MAKE SURE THAT EACH BEAT FITTED HUSSLE PERFECT. NORMALLY WHEN I DO PROJECTS WITH ARTIST I DON'T LIKE DOING FEATURES BECAUSE I LIKE TO KEEP THE MAIN FOCUS ON THEM. BUT THIS ONE I DECIDED TO KEEP THE FEATURES WITH PEOPLE I'M BUILDING WITH IN THE MAIN CIRCLE SO EVERYONE'S NAMES AND VOICES CAN GET MORE FAMILIAR WITH PEOPLE. I NORMALLY DON'T HYPE UP THE WORK, I JUST LET IT TALK FOR ITSELF BUT THE M*********** IS DOPE! THE PRODUCTION ON THIS IS VERY SOLID, HIS SONG CONCEPTS, ETC... IS ON POINT. I BELIEVE THIS WILL SPARK A BUZZ FOR HUSSLE IF PUSHED THE RIGHT WAY. HE’S ALREADY SHARP, THIS PROJECT HERE WILL SHOW PEOPLE HOW DOPE HE CAN GET AND HOW SHARP HE IS PUTTING SOLID SONGS TOGETHER.

JAE HUSSLE: THIS EP IS GOING TO GIVE THE LISTENERS A WIDE RANGE OF STORYTELLING, ENERGETIC FLOWS, AND LYRICAL TEACHING FOR THOSE LOST WITHOUT GUIDANCE. WE GOT SOME INTERNATIONAL CONNECTIONS ON THEIR WITH EL AY, MANCHESTER UK, SINGER, AND ALSO QUEST GOT ROCHESTER LEGEND  LI AKA CURT LASI TO PROVIDE SOME HEAT ON THIS FEATURE! AZARIAH WILL BE ANOTHER FEATURED ARTIST ON THE PROJECT AND THE REST IS ME AND QUEST GOING BACK TO BACK, CHEST TO CHEST ON CREATING THAT CLASSIC GOLDEN ERA VIBE OF HIP HOP!

VALIDATED: JAE HUSSLE, YOUR TRACK “TIME AFTER TIME” PRODUCED BY KIDD CALLED QUEST, WHAT’S THE MOTIVATION BEHIND THE RECORD?

JAE HUSSLE: I WAS REALLY TRYING TO HIGHLIGHT THAT CONSISTENCY IS EVERYTHING!!! PUTTING THINGS IN PERSPECTIVE THAT SUCCESS IS DEFINED BY THE DRIVE THAT LED TO IT! IN OTHER WORDS, I’M LETTING THE HIP HOP GAME KNOW I CAN’T BE OUT WORKED... I MAKE IT MY JOB TO BE ON THE JOB! ON THE FLIP SIDE, I ALSO WANTED TO HIGHLIGHT THE CONSISTENT BATTLES THAT WE FACE BEING A BLACK MAN IN AMERICA, LIKE THE EXTRA “HOOPS” WE HAVE TO GO THROUGH TO BE ABLE TO THRIVE IN THIS COUNTRY LIKE THE OTHERS DO! LIKE I SAID, “...I GOT TOO CLOSE ‘CAUSE I CAME TO FAR...”.

VALIDATED: ”FRIEND OFF MY ENEMY”, ALSO PRODUCED BY KID CALLED QUEST, THE STORY OF BETRAYAL BEHIND THE RECORD, IS IT TRUE? EXPLAIN...

JAE HUSSLE: PARTS OF IT, I MEAN WHO CAN’T RELATE TO KNOWING SOMEONE SINCE TWO HAND TOUCH BEING THAT SAME PERSON AT SOME POINT IN YOUR LIFE BURNING YOU FOR MONEY, OPPORTUNITIES, AND/OR PROPERTY? SO I GAVE A FEW GLIMPSES OF MY EXPERIENCE WITH THIS TREACHERY ALONG WITH PAINTING A KODAK MOMENT OF HOW FRIENDS ARE UNPREDICTABLE AND BECAUSE OF THAT THEY ARE ALWAYS LIABLE TO BE AN ENEMY!

VALIDATED: ”MORE THAN MUSIC”, THE YOUNG, BLACK & GIFTED TRACK, THE CHEMISTRY BETWEEN YOU GUYS, WHAT’S THE COMMON GROUND?

KIDD CALLED QUEST: THE MUSIC... WE ALWAYS BUILD ABOUT THE MUSIC AND THE GOALS WE WANT TO REACH AND ACCOMPLISH. WE ALWAYS TRY TO FIGURE OUT WHAT WE CAN DO THAT WILL HELP US STAND OUT FROM THE REST AND STAY FOCUSED ON WHAT WE DO. THE MAIN GOAL WHEN WE COME TOGETHER IS TO ALWAYS MAKE SURE WE COMING WITH NOTHING BUT HOT S*** AND NOTHING LESS. HOTTER THAN WHAT WE PREVIOUSLY DROPPED. IT HAS TO BE JUST AS HOT OR HOTTER.   

JAE HUSSLE: THE COMMON GROUND IS MAKE SURE YOUR S*** BLAZING ENOUGH TO PASS THE BAR EXAM AND QUEST USUALLY DOES THE REST!HE DOES MORE THAN PRODUCING... HE ALSO PROMOTES AND IN SOME CASES, HE SORT OF MANAGES OR PROVIDES DIRECTION ON HOW TO CAPITALIZE ON VARIOUS ENTERTAINMENT/BUSINESS ENDEAVORS. IT’S MORE THAN MUSIC!

AZARIAH: OUR COMMON GROUND... TO ME IT'S JUST OUR LOVE FOR THE MUSIC AND THE CULTURE. HIP HOP IS A REFLECTION OF LIFE.   

VALIDATED: WHAT'S YOUR SOCIAL MEDIA CONTACTS?


KIDD CALLED QUEST: @KIDDCALLEDQUEST

JAE HUSSLE: @JAEHUSSLE585 @JAEHULE2

AZARIAH: @SMOOTHFRESHNESS